A Passion for Customers

Tom Peters gets to the heart of the “excellence message” by taking you on location to five leading organizations that provide superior customer service.

Viewers will be privy to the inner workings of these acclaimed customer-driven organizations as Tom details the essential characteristics that have given them their competitive edge. You’ll visit Federal Express, The Limited, Worthington Industries, University National Bank & Trust, and The Louisville Redbirds. 


  • Learn that service and quality pay off - in both customer and employee satisfaction
  • Improve company relations with customers by tuning employees into the details of customer service
  • Encourage the quick responsiveness
  • Recognize the importance of the front line individuals